Translate Your Language

SALU-Commerce & Economics Review

Authors:
Aneel Kumar PhD (Corresponding Author
Assistant Professor, Department of Commerce, Faculty of Management Sciences Shah Abdul Latif University, Khairpur
Syeda Aliza Hassan Zaidi
Lecturer, Government College for Women, Khairpur Mir’s
Mr. Parkash Lal
Assistant Professor, Department of Business Administration Shah Abdul Latif University (Shikarpur Campus)

Abstract:
The main objective of current study was to understand the extent to which telecom sector organizations have adopted the Corporate Social Responsibility (CSR) practices. This research triangulated the content analysis and semi-structured interviews for data collection and analysis purpose. Website content analysis suggested that all four companies are performing CSR activities but their major focus is philanthropic CSR activities and secondly they have shown their involvement in environmental activities. Neither of the company is using CSR as their sustainability strategy. The interview findings suggested that still CSR is at sense making stage in Pakistan. Employees perceive CSR as the activities related to philanthropy. Interviewed respondents showed some strange expressions while answering the questions related to the CSR dimensions other than the philanthropic dimension. They seemed completely unaware regarding the broader scope of CSR. Conclusively CSR is still at philanthropic stage in Pakistan.