Purchasing Behavior of Rural Consumers Migrated To Urban Areas: A Case Study of Sukkur and Khairpur Districts los angeles clippers trade rumors slot machine concert 2017 5 cent slot machine credit cards that allow online gambling wnba hot

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SALU-Commerce & Economics Review

Dr. Ikhtiar Ali Ghumro
Hussain Amar Dayo
Dr. Riaz Ahmed Mangi

Many people migrate from rural areas to urban areas due to better infrastructure. Purchasing Behavior of rural migrants is described and influenced by five study variables which include Brand Switchover Behavior (BSB), Purchasing Consciousness (PC), Enjoy Purchasing (EP), Income/Pocket Money (INC/PM) and Price Consciousness / Quality Consciousness (PRC/ QC). This study is carried out as a Case Study of Sukkur and Khairpur districts in which an attempt has been made to understand the Purchasing Behavior of rural consumers who have migrated to urban areas of Sukkur and Khairpur districts. A close ended survey was conducted from 383 respondents and data was analyzed by using Descriptive Statistics and Factor Analysis. Results of study suggest that rural migrants show Brand Switchover Behavior (BSB) as they switch brands in urban market. Further study discloses that rural migrants show Purchasing Consciousness (PC) and they Enjoy Purchasing (EP) in urban market. Migrants also consider Income/ Pocket Money (INC/PM) on purchasing. Results also show that rural migrants have Price Consciousness/ Quality Consciousness (PRC/QC) in urban market.


Prof. Dr. Ikhtiar Ali Ghumro


SALU-Commerce and Economics Review
ISSN: 2415-5284,2522-3291
Country:      Pakistan
Copus: No       Wos: No
Subject Area Position
Business Management and Accounting      
Parameters Raw Score HJRS Percentile
Publisher: Shah Abdul Latif University Khairpur

Subject Area and Sub Catagory

Business, Management and Accounting

Subject Area Position

Journal Info

P-ISSN: 2415-5284

E-ISSN: 2522-3291

Year Started: 2015

Frequency: Annual

Language: English

Publisher: Shah Abdul Latif University Khairpur

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