Exploring the Influence of Service Quality on Purchase Intention (Evidence from RT Restaurant Sukkur)

Neelam Jugwani

Abstract
The purpose of this research is to explore the influence of service quality and
purchase intention of customer of RT restaurants of Sukkur. Strategically, researcher
use non probability convenient sampling method. Sample of 146 customers in two RT
restaurants of Sukkur participate in this research, the results show the higher
reliability and validity of tool used in this research. Furthermore, 88.7 percent model
is fitted in this research which represents the goodness of the model.This reseach
conclude that Tangibility, Responsiveness and Empathy has a positive and significant
influence on purchase intention however, results of Relibility and Assurance shows
insignificant relation with purchase intention. Moreover, this research shows that
higher service quality influence purchase intention of the customer in RT restruant of
Sukkur.


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