Authors: Neelam Jugwani Ph.D Research Scholar, Department of Business Administration SALU Khairpur Prof Dr Muhammad Ismail Soomro Department of Business Administration, Shah Abdul Latif University, Khairpur Muhammad Zahid Maitlo Lecturer Larkana Campus, University of Sindh Jamshoro Prof Dr Iram Rani Laghari Department of Business Administration, Shah Abdul Latif University, Khairpur
Abstract: The purpose of this research is to explore the influence of service quality and purchase intention of customer of RT restaurants of Sukkur. Strategically, researcher use non probability convenient sampling method. Sample of 146 customers in two RT restaurants of Sukkur participate in this research, the results show the higher reliability and validity of tool used in this research. Furthermore, 88.7 percent model is fitted in this research which represents the goodness of the model.This reseach conclude that Tangibility, Responsiveness and Empathy has a positive and significant influence on purchase intention however, results of Relibility and Assurance shows insignificant relation with purchase intention. Moreover, this research shows that higher service quality influence purchase intention of the customer in RT restruant of Sukkur.