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SALU-Commerce & Economics Review

Authors:
Neelam Jugwani Ph.D
Research Scholar, Department of Business Administration SALU Khairpur
Prof Dr Muhammad Ismail Soomro
Department of Business Administration, Shah Abdul Latif University, Khairpur
Muhammad Zahid Maitlo
Lecturer Larkana Campus, University of Sindh Jamshoro
Prof Dr Iram Rani Laghari
Department of Business Administration, Shah Abdul Latif University, Khairpur

Abstract:
The purpose of this research is to explore the influence of service quality and purchase intention of customer of RT restaurants of Sukkur. Strategically, researcher use non probability convenient sampling method. Sample of 146 customers in two RT restaurants of Sukkur participate in this research, the results show the higher reliability and validity of tool used in this research. Furthermore, 88.7 percent model is fitted in this research which represents the goodness of the model.This reseach conclude that Tangibility, Responsiveness and Empathy has a positive and significant influence on purchase intention however, results of Relibility and Assurance shows insignificant relation with purchase intention. Moreover, this research shows that higher service quality influence purchase intention of the customer in RT restruant of Sukkur.


Editor-In-Chief

Prof. Dr. Ikhtiar Ali Ghumro

     ikhtiar.ghumro@salu.edu.pk

SALU-Commerce and Economics Review
ISSN: 2415-5284,2522-3291
Country:      Pakistan
Copus: No       Wos: No
Subject Area Position
Business Management and Accounting      
Parameters Raw Score HJRS Percentile
EFTTM*--
AIFTM*--
SJR--
H-Index--
CD2--
SNIP*--
Publisher: Shah Abdul Latif University Khairpur

Subject Area and Sub Catagory

Business, Management and Accounting

JPI CATAGORY
Y
Medallion
Null
Subject Area Position

Journal Info

P-ISSN: 2415-5284

E-ISSN: 2522-3291

Year Started: 2015

Frequency: Annual

Language: English

Publisher: Shah Abdul Latif University Khairpur

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