Vol 5 No 1 (2019)

Exploring The Influence of Customer Experience and Re-purchase Intention: An Empirical Evidence of Huawei Mobile Phone Users in Khaipur

Authors:
Muhammad Zahid Maitlo
Ph.D Research Scholar Department of Business Administration, Shah Abdul Latif University Khairpur
Neelam Jugwani
Ph.D. Research Scholar Department of Business Administration, Shah Abdul Latif University Khairpur
Prof. Dr. Rehman Gul Gilal
Department of Business Administration, Shah Abdul Latif University Khairpur
Prof. Dr. Iram Rani Laghari
Department of Business Administration, Shah Abdul Latif University Khairpur

Abstract:
Unusual experiences attract customers and the purpose of this research is to identify the influence of customer experience on re-purchase intention of Huawei mobile phone users, however, this research concludes that there is a positive influence customer experience including its dimension sensory experience, emotional experience and social experience on customer re-purchase intention. Reliability and validity of scales have been measured which is higher than the required value of (0.7). Additionally, hypotheses of this research have been accepted on 95% confidence interval and all independent contracts have a significant and positive influence on re-purchase intention although, significance value of constructs were sensory experience  re-purchase intention, emotional experience re-purchase intention and social experience re-purchase intention is P= 0.000. strategically, the fitness of the model used in this research were .877 which shows a good fit for the research. Hence, it is concluded that customer along with tremendous experience of Huawei mobile phones influences customer towards re-purchase intention.


SALU-CER Editor in Chief
Working as faculty member in institute of Commerce Shah Abdul Latif University Khairpur since 12 September 1996. At present working as Professor and Director Institute of Commerce of Shah Abdul Latif University Khairpur. Also working as founder Editor-in-Chief of SALU-Commerce & Economics Review since 2015.

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