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SALU-Commerce & Economics Review

Dr. Muhammad Masiullah Jatoi
Ms. Safia Khan
Mr. Shoaib Hyder

Investment in reality is a capital sacrifice that includes risks means that every entrepreneur and stockholder wants a profitable return on their specific investment. A case study of three leading fertilizer firms of Pakistan is considered for outcomes, namely Engro Fertilizer, Fauji Fertilizer and Fatima Fertilizer. Four investment-based ratio relations have been intervened and analyzed statistically for their relation and implications to determine for investment decision with key consideration given to risk-factor, sector investigation and company individual rating with performance in fertilizer segment even though each one’s share market is at high pressure by external shocks. Out of four relations three were quite significant, accepted and are found highly meaningful to investment decision, while one is insignificant and is rejected for intervention. Finally we propose investors with investment decision to prefer Fauji at 1st, Fatima at 2nd and Engro at 3rd as per investment risk is concerned.